The Would-be Entrepreneur

People send books to Blue Willow all the time. Lots and lots of books. Most of these books are Advanced Reader Copies, commonly referred to as A-R-Cs or just Arcs. ARCs are specifically created for publishers to give out to reviewers and booksellers pre-publication with the hope that someone will read it and love it and order a bunch for their store and market them and review them and sell them.  These are usually not finished copies; the books may not include the final cover art and often still contain typos. One of the great perks of working at the bookstore is  a whole bookshelf in the back room filled with ARCs for us to take and read.

Sometimes individuals (not publishers) send us books. Typically these are self-published books that the authors hope we will carry at the store. If the book seems to be a fit for us, Girlboss will agree to put a couple of copies on the shelf on  consignment.

And then, there is Carol Roth. Carol wrote the book, The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business. Carol went on amazon.com and had them ship the book  in an amazon box, addressed personally to the girlboss at Blue Willow, with this little note on the packing list:

Enjoy this preview book as the author’s gift. It’s available to you through Ingram, Baker & Taylor and Perseus Distribution.

Do you see anything wrong with this picture? Although we do order books from all the distributors mentioned, Carol evidently bought her own book from amazon.com and sent it to Girlboss. Do you know how much independent book sellers love amazon? Yes, you my loyal readers know, but Carol, the  entrepreneurial expert, does not.

Before the box and the book could be jettisoned into the recycle bin, I did notice this blurb on the book:

Carol delivers the reality check that today’s entrepreneur needs to succeed.

Carol needs someone to give her a reality check.

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